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Writer's pictureMayukh Goswami

Building a Business on the Principles of Bhagavad Gita



The Bhagavad Gita, known as the "Manual for Life," offers profound wisdom and guidance applicable to various aspects, including business. This article explores how entrepreneurs like us can build and nurture successful businesses by integrating the timeless principles and shlokas (verses) of the Bhagavad Gita.


1. Seek Purpose and Dharma: "Yogah Karmasu Kaushalam" (Chapter 2, Verse 50) Translation: "Yoga is skill in action."

Idea is to align our business with a higher purpose and define its dharma. Seek to serve others through our products or services, ensuring that the business contributes positively to society. Let our actions be driven by skillful execution and a sense of purpose.


2. Embrace Selflessness and Service: "Karmanye Vadhikaraste Ma Phaleshu Kadachana" (Chapter 2, Verse 47) Translation: "You have the right to perform your prescribed duty, but you are not entitled to the fruits of your actions."

In business, we need to prioritize serving others over personal gain. Focus on providing exceptional value to our customers and stakeholders. We should look to practice selfless service and detach yourself from immediate outcomes, knowing that your actions, performed with sincerity and integrity, will yield long-term success.


3. Cultivate Leadership Qualities: "Aparigraha Stairye Janma Karmaphala Pradah" (Chapter 16, Verse 2) Translation: "Non-possessiveness, non-violence, and simplicity are the virtues leading to success and happiness."

Embody qualities of integrity, humility, and empathy as a leader. Lead by example, inspiring and motivating our team. Cultivate a work environment that fosters personal and professional growth, ensuring success and happiness for all.


4. Embrace Resilience and Detachment: "Karmanyevadhikaraste Ma Phaleshu Kadachana" (Chapter 2, Verse 47) Translation: "You have control over your actions alone, never on the fruits of your actions."

Embrace resilience in the face of challenges and the ability to detach ourself from the outcomes. Accept setbacks as learning opportunities, persisting with determination and adaptability. Maintain equanimity, focusing on doing our best without being attached to immediate success or failure.


5. Foster Collaboration and Teamwork: "Sangachchhadhwam Samvadadhvam Sam Wo Manansi Jaanataam" (Chapter 10, Verse 6) Translation: "Let us move together, speak together, let our minds be in harmony."

Recognize the interconnectedness of our team and foster a culture of collaboration. Encourage open communication, value diverse perspectives, and work towards creating an environment where every team member feels respected, motivated, and empowered to contribute their best.


6. Practice Ethical Conduct: "Yatha Yogi Tatha Karmi" (Chapter 6, Verse 46) Translation: "As a person is, so is their work."

Uphold ethical practices, honesty, and transparency in our business dealings. Build trust with stakeholders by adhering to the highest standards of integrity. Make ethical decisions even when faced with challenging choices, aligning our actions with righteousness and fairness.


7. Embrace Continuous Learning: "Uddhared Atmanatmanam" (Chapter 6, Verse 5) Translation: "Lift yourself by yourself."

Adopt a mindset of continuous learning and self-improvement. Stay updated with industry advancements, invest in personal and professional development, and encourage your team to embrace learning opportunities. Constantly evolve to stay relevant and navigate the ever-changing business landscape.


p.s. This article has been drafted with the help of OpenAI.

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